About the projects
Sweet berry is a bakery that specializes in making vegan desserts
Task : Logo and corporate identity. The logo and identity needed to stand out from the competition, but also be easily recognizable to new customers
The logo is based on the geometric shape of an inverted triangle with a leaf on top. The shape is most associated with the shape of the berries. I came up with this logo idea after after the brief with the customer and researching local bakers as well as fine representatives of the industry
#511b54 #ffe3d1 #fff9f9
Color palette
The choice of color palette cannot be accidental. Its task is to show the character and mood of the brand. "Sweet berry" is a friendly brand, careful, with a personal approach to each client.
That is why I didn't stop at the classic colors for the bakery and chose juicy, delicious tones, in harmony with each other.
Below you can see branded options
Thanks for watching!
I would appreciate your feedback below
